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Johnson & Johnson Denies Allegations It Marketed Cancer-Causing Talcum Powder Products to Black Women Through Its Words and Images; Crump Firm Leads Lawsuit
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Another lawsuit has been filed against Johnson & Johnson over its talc baby powder product linked to ovarian cancer. This time, an advocate for Black women and mothers has sued the pharmaceutical company for its deceptive marketing tactics.
Ben Crump and Paul Napoli, the lawyers for the National Council of Negro Women (NCNW), said in a statement that Johnson & Johnson specifically targeted Black women to buy their baby powder despite company executives knowing the ovarian cancer risks. Their team cited that the company spent for promotions from 2008 to 2010 with overweight and minority women as targets.