A symbol of dirty habits and corporate greed and an enduring icon of old-school glamour smoking is making an unlikely comeback in sculpture, design and even food.
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Designer Lydia Cambron Transforms Brand Logos into Protest Messages
New York-based designer Lydia Cambron has been transforming brand logos into protest messages and sharing them on Instagram.
Of the work, she says, “I was struck by the defensive reaction to the protests against police brutality, and the conversation that followed–how much disbelief there was towards individuals calling for equality and accountability, compared to the trust given to the institutions being challenged. I suppose it reminded me of our faith in brands and corporations as being infallible and trustworthy.”
For Pride month Cambron also made a collection of logos to show love and support for the LGBTQ+ community. Have a look at a selection of re-worked logos below.