Knowledge of how natural and anthropogenic factors can limit the distribution of rare species is key to develop conservation strategies. We show data on how both factors potentially affect the distribution of a rare high Andean orchid. We chose Masdevallia coccinea as a model because it is endangered and the most commercialized species of the entire genus. Using ecological niche modeling, we confirm its rarity, with a restricted potential occurrence equivalent to only 0.00005 % of South America, 0.0003 % of the Andes, and 0.0009 % of Colombia. We projected the future potential occurrence of M. coccinea and found that it can have a reduction of 43.49 % in the best-case scenario and 89.06 % in the worst-case scenario in 2100. We describe the flowering and fruiting phenologies and demonstrate that the precipitation two months before may determine the first one. Masdevallia coccinea is a rewardless species and, unlike most Pleurothallidinae species, we show that it is self-compatible but n