Changing Preference to Luxury Automobile Manufacturers to Propel Market Development | Toyota is Gearing up to Enter the Global Luxury Car Industry in 2023:.
India s luxury car market has seen a surge in sales, with a 38% increase in June. Porsche is taking advantage of this trend by planning multiple electrified versions of SUVs and sports cars, as well as the introduction of a new SUV. The brand aims to achieve net carbon neutrality by 2030 and expects 80% of its sales to come from battery electric vehicles by then. Porsche is also considering tailoring cars specifically for the Indian market and increasing its car allocation in the country due to growing demand. However, there are no plans for car production in India at the moment.
The luxury car market in India is on track for its best year ever, with Mercedes Benz and Audi experiencing strong sales growth in the first half of 2023. The demand is driven by a growing salaried luxury consumer base and new offerings, including electric vehicles. Mercedes Benz saw sales of its BEVs increase by 10 times in the first half of the year. Both companies expect stronger growth in the second half of the year as availability improves and the festive season approaches.
Those analysing trends in the market and economists suggest that this may be an indicator of the widening inequality that has marked the post-pandemic recovery process.
Vikram Pawah says the company is now working on ramping up supplies from its global EV facilities, from where the products are imported through the CBU route. BMW India is also exploring the feasibility of assembling its EV portfolio at its Chennai facility.