The second Lotte Luxe Mall live broadcast will take place on 24 February.
Lotte Duty Free is to hold a second Luxe Mall live broadcast on 24 February 2021 following the success of the inaugural event earlier this month.
According to the retailer,
t
he first live broadcast had a strong impact with products such as Jimmy Chooâs Romy 85 and Romy 60 shoes selling out.
More than 60% of customers purchasing products were from outside Seoul and there was a high demand from customers who were unable to directly visit offline domestic Customs clearance stores.
A Lotte Duty Free Spokesperson said: âOn the day of broadcasting, the number of Luxe Mall visitors increased by more than 3.8 times compared to the average.
Lotte Duty Free to launch first live sales broadcast
The online event will take place on 4 February
Lotte Duty Free is to introduce the first live broadcast of duty-free domestic customs clearance on 4 February through
Luxe Mall Live.
Broadcasting at 8pm, the event will see more than 880 items presented with discounts of up to 70%, including fashion items, handbags and clothing of popular brands such as
Jimmy Choo.
Interested customers can watch the live stream on
Luxe Mall Live (ldfluxemall.com), an online shop dedicated to Lotte’s clearance of duty-free goods that have gone through import customs clearance and will be delivered after the Lunar New Year holidays without need for a separate departure procedure.
Tuesday, 26 January 2021 15:55
The first Lotte Duty Free Luxe Mall live broadcast will take place on 4 February 2021.
Lotte Duty Free is entering the live sales arena with its first Luxe Mall live broadcast on 4 February 2021.
The first live broadcast will feature more than 880 items including shoes, bags and clothing from popular overseas fashion brands such as Jimmy Choo. Products will be discounted by up to -70%.
Well-known stylist Kim Woo Ri will be part of the broadcast and on hand to offer advice to viewers.
The broadcast can be accessed through the Lux Mall website (ldfluxemall.com),
an online shop created last year to sell unsold duty free goods to domestic non-travelling customers, or via the Luxe Mall mobile app.