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This week, luxury beauty brand Velour Beauty launched its Vegan Luxe Lash collection following a promise to go 100-percent mink-free in 2021. The new vegan and cruelty-free collection includes 13 lash styles, such as Sassy But Classy, Can’t Be Tamed, and Poker Face. Realizing that using animal fibers such as mink fur is no longer necessary to create soft, natural lashes, Velour developed lashes that feature fine, hair-like fibers that are soft and fluffy with a natural matte finish. The brand also uses a special lash curling process to get a wispy texture. Each style of lashes will last for more than 25 wears.