PebbleBrook Hotel Trust (PEB) is pleased to announce the appointment of Laurayne Croke to Complex Director of Sales & Marketing for the Southernmost Beach Resort and The Marker Key West Harbor Resort, both located in Key West, FL. In this role, Croke will be responsible for all sales and marketing efforts in addition to managing all public relations and social media efforts. Both resorts are managed by Highgate.
Croke is an accomplished hospitality executive with 20 years of experience in the industry. Prior to starting this new role she served as Complex Director of Sales & Marketing for SBE Group in Miami where she oversaw all direct sales, marketing and catering efforts for three of the hospitality brand s units, including the SLS Hotel & Residence, SLS Lux Hotel & Residences and Hyde Resort & Residences. Prior to her time in Miami, she held numerous leadership and management positions at hotels in New York and New Jersey, working for brands such as W Hotels, Marriott Hotels, The