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Lush s latest subscription service offers consumers four or five fresh cosmetic products with a posy of flowers each month to create new experiences at home (Image: Lush) Beauty major Lush has developed a subscription letterbox service delivering an assortment of fresh cosmetics each month with an accompanying posy of flowers – a move it says aims to bring joy and new beauty experiences into the home.
Carrying the hashtags #FreshIsBest and #SelfCare, the monthly subscription service offered consumers in the UK and France a selection of freshly made cosmetic products like face masks, bath bombs, massage bars and eye pads made using fruit, veg and herbs; all delivered within 48 hours of ordering and designed to be used immediately or stored in the fridge for use later.