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Mikhaila Peterson: How we built the Jordan Peterson media empire Replay Video Skip Ad In 2016 my dad, Jordan Peterson, went viral. That sudden fame and all the controversy that came with it was incredibly hard on my family, but it also opened up boatloads of opportunity. My dad took advantage of it all. He said yes to everything that came his way, especially podcast invitations, and his family helped him make time for it all. I’ve been the CEO of his company Luminate Enterprises, Ltd., since the beginning of 2018, when he published his book 12 Rules for Life. I had made social media channels for him in 2013 on Facebook and in 2017 on Instagram prior to forming a company. I spent some of my time in the beginning crafting posts to put on social media for his account something most people would’ve said was a waste of time. At the same time I worked on my own social media presence and started to gain awareness in the Paleo Diet/Health community, and slowly grew my

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