From trying to make the Swedes smile to Iranian drivers' poetic meanderings.- 'Hi' is the hardest word -
It is not to say that the Swedes are dour but the northern city of Lulea has had to launch a campaign to get people to smile and say hello to each other.
At a steel plant in Lulea, Sweden, workers make the world’s most essential construction material the old fashioned way: piling iron ore and coke, a kind of coal-derived fuel, in a huge blast furnace, heating the mixture to enormous temperatures, and then “tapping” the cauldron of molten metal, which sends a stream of white-hot pig iron and showers of sparks spilling out along
The Swedish town of Lulea, home to some 80,000 inhabitants, has launched a campaign encouraging residents, who are reputed to be introverts, to stark talking to each other.In a video posted on social networks, residents of Lulea, located 150 kilometres (93miles) south of the Arctic Circle, with stern faces suddenly light up when they meet a passer-by who greets them.
After a slip-up by Joe Biden, the Swedish tourist board has launched a humorous campaign to highlight the differences between the two countries and repair the country s tarnished image.
There are plenty of adrenaline-fuelled ways to enjoy the wonder of winter even if you don’t ski. Our adventure expert picks the best snowy breaks across the world