Getty Images
Small businesses and Facebook may always be strange bedfellows, but that s especially true in the case of Apple s upcoming privacy update.
Some time in the new year, the iPhone maker will release a new operating system iOS 14 that will require users to grant tracking permission to every single app they download. Given the choice, most people won t do it, out of privacy concerns. The news sent Facebook to the mats this week, as the social media giant went so far as taking out full-page ads in
The Wall Street Journal and other publications on Wednesday. It argues that the shift at Apple would be bad for small businesses and some ad execs agree.