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By Luka Ladan, Zenica Public Relations Whether you write for a living or not, written communication is a skill that needs to be visited and revisited. It is a key component of personal and professional development the better you are, the more seriously you’ll be taken. Image Luka Ladan is president and CEO of Zenica Public Relations in Portland. It’s always a work in progress. Bob Hope, the late comedian, once said, “If you watch a game, it’s fun. If you play it, it’s recreation. If you work at it, it’s golf.” The same can be said for writing: For some, it is a skill. For a select few, it is an art form. But for most it is never truly mastered.

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