The Italian company announced a new pact with Wiser Wash, a patented washing method that eliminates the use of pumice stone and harmful chemicals while reducing water usage. The more efficient process is also gentler on fabric than traditional washing methods, which results in a garment that’s more robust and durable.
For Rivet 50 member Luigi Lovato, Elleti Group’s founder and CEO, the partnership was a natural next step in its long-term strategy for sustainability.
“Nothing is more important to us than satisfying our clients’ needs,” Lovato said. “We put all our expertise and experience at the service of their creative ideas. The partnership with Wiser Wash is definitely another reason to be proud, and it will set our bar even higher in guaranteeing quality, authenticity and an ever-increasing respect for the environment and our employees.”