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Ad executives: App Store Search Tab Ads dreadful and too expensive

According to several advertising experts, Apple's newly launched App Store Search Tabs Ads don't compare well to the company's other ad products.

Ad executives: App Store Search Tab Ads dreadful and too expensive - iPhone Discussions on AppleInsider Forums

Ad executives: App Store Search Tab Ads dreadful and too expensive According to several advertising experts, Apple s newly launched App Store Search Tabs Ads don t compare well to the company s other ad products. Credit: Apple The Search Tab Ads, which Apple launched earlier in May, offer a new slot for advertising that features prominently in App Store searches. But several ad executives told Business Insideron Monday that the feature appears to be dreadful from a return-on-investment perspective. According to app marketing firm SplitMetrics, the average cost-per-thousand impressions (CPM) was about $31.10 in the first 10 days after launch. In some categories, like utilities, that number is closer to $50. Marketing experts say that, compared to other search ads, the new format isn t delivering what it needs to for the price.

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