it s millions. reporter: tens of millions? i would say tens of millions. reporter: the new boardwalk alone cost nearly $8 million. we did what we had to do to get the doors open, to let people know that seaside heights is open. but there s so many more things we got to do. reporter: like more benches and lights. but mayor bill acres is satisfied. you can walk the boardwalk north to north, and it seems like we got a few people up here today. enjoying it. reporter: a few people less than a typical memorial day weekend. i would say we re doing about half what we did last year. reporter: but that hasn t dampened spirits. i mean look around. you couldn t ask for better weather. couldn t ask for more people. this is great. this is the golden goose, lucky lee yo s. we knew it was going to be slow. but, just the idea that we re here, and that truly is the remarkable thing. reporter: what a way to ring in 100 years. well, i guess we re doing the same thing that they