FASHION CARES By Dorothy Crouch | Wednesday, May 12, 2021
One of the harder hit industries that experienced a difficult downturn during the COVID-19 pandemic was the live-music industry and denim label Lucky Brand is hosting an event to support this business. With its virtual “Less Noise, More Music” event scheduled to stream live on May 22 at 4 p.m. PDT at Pioneertown at Pappy + Harriet s, Lucky will use its longstanding connection to music to garner support for artists and creators.
“For many of us, attending concerts has created some of our best memories. Less Noise, More Music supports an industry that has been greatly impacted by the COVID-19 pandemic while putting a spotlight on up-and-coming artists,” said Alexandra Taylor, senior vice president of marketing at Lucky Brand s parent company Authentic Brands Group.