To positively respond to the Belt and Road Initiative and Sichuan southward development strategy, and to improve the brand popularity of “Zizhong Blood Orange”, a kind of characteristic agricultural product, the “Zizhong Blood Orange into Thailand” Marketing Activity was successfully held on the afternoon of November 30, 2021. This Activity was sponsored by the People's Government of Zizhong County and organised by Agriculture and Rural Affairs Bureau of Zizhong County, Neijiang City, Sichuan Province. The Activity was developed both online and offline while the speeches and presentation at the Zizhong venue were delivered through video.