Lucille Aveva appointed as Safaricom Director for new Customer Obsession department
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Safaricom CEO, Peter Ndegwa, has appointed Lucille Aveva as Customer-Obsession, effective May 1, 2021. The new role has been created in line with Safaricom’s mission to establish a customer-obsessed, digital first organization by FY22, in order to be a purpose-led tech company by 2025.
She will report to the Chief Executive Officer in her new position as Director – Customer Obsession.
In her new role, Aveva will streamline efforts towards continuously adding value to the experience of Safaricom customers. She is also expected to use various touch points and platforms to collect feedback regularly and prioritize customer needs. The primary goal will be retaining customers and building on a loyal customer base.