Palace Artois is the brand collab you didn’t see coming
Beer and skateboards work together in perfect harmony in this somewhat surprising collaboration, which takes viewers into a surreal world of brand mash-ups 22/02/2021 10:11 am
The campaign, by MPC Creative, lets viewers in on a secret – seen through the eyes of pro rider Lucien Clarke – that there’s actually a pub hiding behind the Palace London store.
At first glance, it’s a traditional London boozer with its ancient, grubby carpet and beer-swilling punters, but a closer look reveals a surprise. Bottles, mats and taps are all branded ‘Palace Artois’, as are the hoodies and shirts everyone’s wearing.
Beer and skateboards work together in perfect harmony in this somewhat surprising collaboration, which takes viewers into a surreal world of brand mash-ups
Inspired by Stella’s rich visual identity, from skateboard culture and from that much-missed hub of British life: the pub, the collaboration, and new collection invite people everywhere to savor life with those who matter most.
Virgil Abloh Takes Us Inside Louis Vuitton s New Temporary Store
Virgil Abloh Takes Us Inside Louis Vuitton s New Temporary Store
Today Louis Vuitton has opened the doors to its new temporary store in Paris. Virgil Abloh has come through accordingly to provide us with a look inside the residence, which serves as the home base for the house s current Walk in the Park initiative.
Abloh revealed in an Instagram post that Louis Vuitton s temporary Parisian store (and also revealed he despises the term pop-up) was inspired by a trip he took to London and Paris as a teenager. More specifically, the space and the items found within draw from the shops he spent time in during his visit to Europe.