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The two lifelong friends from Florida never sought the limelight, but then they built a multimillion-dollar empire selling digital art and people wanted to know who they were.
Under the pseudonyms “Gargamel” and “Gordon Goner,” they created the “Bored Ape Yacht Club,” a collection of 10,000 cartoons of apes with various hairstyles and outfits.
They sell these images as non-fungible tokens (NFTs), and it is now hard to get one for less than US$280,000, thanks partly to celebrity endorsements from the likes of Paris Hilton to Serena Williams.
US news outlet BuzzFeed did some sleuthing earlier this month and uncovered their true identities