A Community of Purpose
Why purpose is so important
Fundamentally, a company s purpose is its reason for being in business besides profits. It’s the difference you make in the world – why you exist. And it’s born out of actions, not words. The real challenge lies with bringing your purpose to life within the fabric and culture of the organisation.
Why is this important? It connects people to a shared goal and creates drive and a passion for their work that they wouldn’t have had otherwise. It also helps to differentiate you in a crowded marketplace and attract and retain the right, like-minded talent.