In a finite world, striking a balance between the use of resources and ensuring that basic social standards are met is the crux of development. In business, the same applies: how do we navigate the murky waters of growth without depleting everything else? The global economy, with its fair share of challenges, is ripe for circularity but with little to show for to date as highlighted by the latest Circularity Gap Report [1]. Circularity offers many opportunities for businesses both in processes and development with a basic approach that includes: using less, using longer, using cleaner and using again. The final frontier of circular economy would be to design products which components can be reused indefinitely without loss of quality, or being disposed without any damage for the natural environment.