Published: Friday, December 18, 2020
The following is from Greg Hanes, CEO of the Cattlemen s Beef Board.
You don t have to look too hard to find history s repeating patterns and, as in the past, the call for change is in the air. Even within the beef industry, there s a movement urging producers to throw off traditional institutions, like the Beef Checkoff, simply because it s too old or they weren t alive when it was established.
It s easy to get swept up by the itch for something different, change for change s sake. But it s important to do your homework, because there are many reasons producers of all ages still value the Beef Checkoff.
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