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The Olympics of Dressing
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Buying diamonds in lockdown? WhatsApp can be your best friend
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Buying diamonds in lockdown? WhatsApp can be your best friend
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Buying Diamonds in Lockdown? Shoppers Turn To Whatsapp
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Buying diamonds in lockdown? WhatsApp can be your best friend Reuters 1 hour ago © Reuters/BENOIT TESSIER FILE PHOTO: Louis Vuitton Spring/Summer 2021 ready-to-wear collection in Paris
By Claudia Cristoferi and Silvia Aloisi
MILAN (Reuters) - As Italy entered a new coronavirus lockdown and shut shops in March, Genoa-based jeweller Gismondi 1754 turned to messaging service WhatsApp to sell a 300,000 euro diamond ring to a wealthy Swiss client. © Reuters/REMO CASILLI FILE PHOTO: Outbreak of the coronavirus disease (COVID-19) in Rome
At the same time, sales assistants at luxury puffer jacket brand Moncler were arranging gourmet dinner deliveries to customers homes so they could dine in style while watching a video streaming of the brand s latest collection.