Camera Nazionale della Moda Italiana’s Fashion Hub hosted a series of events celebrating innovation, sustainability and diversity at Milan Fashion Week
Benjamin Alexander Huseby and Serhat Isik founded
GmbH in 2016 in Berlin, having met on the city’s nightlife scene a year earlier. Built on the principles of a collective, and with multiculturalism at its heart – Huseby is of Pakistani-Norwegian descent, Isik Turkish-German – the fledgling brand set a blueprint for a new kind of label, away from fashion’s mainstream. Their clothes drew from the industrial landscape of their home city; uniform and armour were central, melding a tough utilitarian silhouette with the abandon of the queer nightlife community of which they were a part. Early signatures were carpenter pants and deadstock puffer jackets, compression tops and vegan leather pants. It was sexy, liberated, and smart. It felt new.