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6 April 2021, 8:16 am EDT By   ( PhotoMIX Company from Pexels ) A Berlin-based startup successfully seeds €6.4 million ($7.5 million) to bring the growing e-commerce trend to Whatsapp and other chat apps. Charles, the e-commerce startup, was launched in 2020 by Artjem Weissbeck and Andreas Tussing and received seed funding led by Accel and HV Capital. The two had run a year-long experiment to see how the Conversational-Commerce Software as a Service (SaaS) platform could help businesses sell their products. (Photo : Justin Sullivan/Getty Images) Conversational-Commerce: The growing SaaS in a Nutshell A January 2015 article from Medium first described conversational commerce as a concierge-style service that delivers convenience, decision support, and personalization to people with only partial attention to spare.

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