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How AR is inching fashion closer to the reality of virtual try-ons
The beauty industry has seen sales triple as a result of augmented reality. Now fashion is wrestling with technology to get the same results
1 January 2021 • 12:00pm
Chinese influencer Teacher XU uses L Oreal s ModiFace virtual try-on service in Hainan, China in September 2020
Credit: L Oreal Travel Retail
Janosch Amstutz does not want to be interviewed over the phone. Instead he wants to talk using his augmented reality (AR) app, Beem. Within minutes, he is standing in my bedroom - between the washing line, yoga mat and the foldaway desk.
He can t see me but as long as I look through my phone screen, I can see him. His image is clear and detailed, even if his body s hard edges make him look like he s been cut out using Photoshop. The app is still in an early stage.