GS25 hit for sexist promotional poster
Posted : 2021-05-02 16:04
By Kim Jae-heun
GS Retail s convenience store brand, GS25, decided to delete a poster for camping products after the ad was criticized for containing sexist content that belittles men.
The convenience store chain revealed the promotional material Saturday on its social networking service that contains a drawing of a hand trying to grab a sausage. The poster was planned to be displayed for a month.
However, one customer pointed out online that the hand depicted in the poster is making a sign used by misandrists belonging to the radical feminist online community Megalia to express their hatred towards men. The image of a sausage situated next to the hand only stirred up controversy.