Operator
Good afternoon, everyone, and welcome to the Red Robin Gourmet Burgers, Incorporated fourth-quarter 2020 earnings call. Please note that today s call is being recorded. During today s conference call, management will be making forward-looking statements about the company s business outlook and expectations. These forward-looking statements and all other statements that are not historical facts, reflect management s beliefs and predictions as of today, and therefore, are subject to risks and uncertainties as described in the Safe Harbor discussion found in the company s SEC filings.
During today s conference call, management will also discuss non-GAAP financial measures. These non-GAAP measures are not prepared in accordance with Generally Accepted Accounting Principles but are intended to illustrate an alternative measure of the company s operating performance that may be useful. A reconciliation of the non-GAAP financial measures to the most directly comparable GAAP measu
In addition to being one of the best NFL quarterbacks, Aaron Rodgers excels at the endorsement game as well.
State Farm has been all over the NFL Playoffs, with popular quarterbacks Aaron Rodgers and Patrick Mahomes serving as two of the most popular pitchmen in the marketing world.
Mahomes will play in his second straight Super Bowl Sunday when he leads the Kansas City Chiefs against the Tampa Bay Buccaneers. Rodgers remains one of the most popular personalities in the marketing world, raking in about $9 million annually from endorsements, according to Forbes.
The State Farm ads are funny and clever, often starring Rodgers alone, but sometimes in tandem with Mahomes. More importantly, the impact is readily apparent, the advertising metrics data firm EDO told CNBC for this story.