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Lowe Lintas Bangalore conceptualises a campaign for Fastrack Reflex 3.0 – #StartAnywhere While working out means monotony to the rest of the world, Fastrack s new campaign brings the Gen-Z spirit of fluidity to fitness, making it a way to make a statement, to have fun, to be part of a tribe, to follow your heart, and never hesitate. The campaign film is a youthful and high-fashion interpretation of what fitness means to Gen-Z.Fastrack releases an offbeat multimedia campaign # StartAnywhere in line with the recent launch announcement of Reflex 3.0, its latest smart band offering under fash-tech segment. The campaign video conceptualised by

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