Singapore, Singapore (PRWEB) June 28, 2022 The category of no-alcohol and low-alcohol drinks continue to outperform alcoholic beverages in its share of the
The no and low alcohol category continues to outperform full-alcohol and is increasing its share of the total beverage alcohol market, according to new research from IWSR.
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What do the retailers say?
At Endeavour Group, the parent company of BWS and Dan Murphy’s, sales of non-alcoholic drinks have almost doubled in the 12 months, and is one of the fastest growing categories, according to sales data.
“The rise of non-alcoholic drinks is a reflection of a broader trend where consumers are choosing to drink less, but drink better. We expect this trend to continue,” says Bree Coleman, Endeavour Group’s head of merchandise transformation.
A company spokesperson says sales of non-alcoholic beer, wine, cider, RTD and spirits had increased by over 83% in the last 12 months, with peaks during July, Christmas and Easter. BWS and Dan Murphy’s have increased their range of non-alcoholic drinks to meet the increasing demand.
Alcohol-Free Drinks on the Rise in Australian and Global Markets
Sales of non-alcoholic and low-alcohol beer, wine, and spirit beverages have more than doubled over the past year at BWS and Dan Murphy’s, two of Australia’s major alcohol retailers.
The two major retailers reported a sales growth of 103 percent for the 2020 financial year, which peaked during Christmas in 2019 and July 2020. It also saw a rise in March 2020 when the Australia went into lockdowns due to the CCP (Chinese Communist Party) virus, commonly known as the novel coronavirus.
Adam Fry, general manager of buying and merchandising at Endeavour Group, the company that runs both retailers, attributed the rise to consumers’ new preference.