Bournville has been home to Cadbury for nearly 150 years
Mondelēz International, the maker of Cadbury Dairy Milk, has announced plans to invest £15 million into its Bournville site, which has been home to the famous chocolate brand for nearly 150 years.
The investment will include £11 million to create a new “line of the future” for Cadbury Dairy Milk tablets as the company seeks to consolidate the majority of its tablet production at the site.
Mondelēz says the new line will enable 125 million more of the large sharing bars to be made at Bournville annually, with additional capacity for any future growth. Alongside the new line, Mondelēz is also planning a further £4 million investment at the site to increase its chocolate making capacity and ensure sufficient chocolate mass to meet current demand and anticipate future needs.
“Well done Cadburys.”
One person said: “I hope they go back to the original formula.
“Cadbury’s chocolate is awful compared to what it used to taste like.”
German Chancellor Angela Merkel (Image: Getty) Another person echoed: “The taste of Cadbury changed when it was made in Germany, it became oily.
“I hope it goes back to how it tasted before it was ruined!!!”
Another reader said they hope Cadbury will “revert to making it” as it used to be made, “the English way”.
They said: “Perhaps they will then revert to making it as it used to be made, the English way, before the EU demanded they change the ingredients for their own market.”
The owner of Cadbury, Mondelez International is planning to shift more of its Dairy Milk production back to its historic Bournville factory in Birmingham.
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