The functional beverage category is growing at a rapid clip as consumers look for fast, easy ways to support their on-the-go lifestyles and their health, but not all ingredients, products and platforms are created equally and the segment faces significant challenges, including increased price sensitivity and expanding beyond niche consumer bases to reach mainstream shoppers.
Perfect Hydration Locks New Agreements With Columbia Distributing, Jacksons Convenience, Shoprite and More bevnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bevnet.com Daily Mail and Mail on Sunday newspapers.
Koe Kombucha – the crowd-pleasing kombucha that’s packed with probiotics and vitamin C to support gut health and immunity – announces distribution gains across convenience and grocery channels.
Perfect Hydration Alkaline Water – a brand on a mission to offer athletes better hydration with premium and refreshing alkaline water in sustainable packaging – announced a partnership with CrossFit making it the Official Water of the 2023 NOBULL CrossFit Games.
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