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The pandemic has advanced consumer engagement with online grocery by between 5 – 10 years, and although online orders still only account for about 10% of the overall mix, the phenomenal growth rates experienced by retailers over the past year are likely to tip the balance on the most widely adopted fulfilment model.
Since it’s strongly believed that over half of the current online behaviour will be maintained after the pandemic ends, retailers are scrambling to come up with faster modes of delivery and more efficient ways to fulfil orders.
Delivery timelines for online orders have been shrinking rapidly, ranging from a couple of days to just a few hours, leaving many grocers simply unable to compete with the retail juggernauts for the coveted superfast, premium delivery offers.