Apr 10, 2021
This month, the French fashion house Louis Vuitton will launch its inaugural Le Chocolat V range, created by Japanese chef Yosuke Suga, at its newly revamped Ginza Namiki branch.
Louis Vuitton, which came to life at 4 Rue Neuve-des-Capucines in Paris in 1854 and opened its first store in Japan’s capital in 1978, has long valued its engagement with Japan’s sophisticated luxury market.
The facade of the revamped Louis Vuitton Ginza Namiki branch is a seamless flow of abstract, reflective curves. | DAICI ANO
The Ginza store, which reopened to the public on March 20, sits on a spot occupied by the brand since 1981. Its facade is impossible to miss: The glass monolith, designed by Japanese architect Jun Aoki, is a seamless flow of abstract, reflective curves his interpretation of a “pillar of water.”
Get a glimpse of Louis Vuitton s luxe Le Cafe V Ginza
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Set to open March 17, the new seven-story tower at The Ginza Namiki building will be built from a site Louis Vuitton has occupied for forty years. Inside, guests will find the new chocolate boutique named Le Chocolat V and the new cafe, Le Café LV on the top floor.
Unlike Sugalabo V, the brand’s exclusive restaurant in Osaka, however, Le Café LV will be more easily accessible to the public much like Le Café V, Louis Vuitton’s first cafe at Louis Vuitton Maison Osaka Midosuji. If Le Café V’s menu is any indicator of what Le Café LV’s may look like, expect beautifully curated pastries and cakes such as chocolate soufflés, lattes with LV monogram inspired foam art and seasonal desserts.