Michael B. Jordan is facing accusations of cultural appropriation over his new rum line, J’Ouvert.
The Creole French word refers to the annual indigenous festivities held since the 1800s in Trinidad and Tobago and Grenada during Carnival. The packaging for J’Ouvert reads, “Derived from the Antellian Creole French term meaning ‘daybreak,’ J’OUVERT originated in the pre-dawn streets of Trinidad, as celebration of emancipation combined with Carnival season to serve as the festival informal commencements. Crafted on those same islands, J’OUVERT Rum is a tribute to the party start.”
Michael B. Jordan owns rum made in Trinidad? (I’m assuming “those same islands” mean Trinidad and Tobago? idk chile) pic.twitter.com/ZGDVIGG01Y