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Latest Research Demonstrates Significant Uplift in Effectiveness of Advertising on Premium OTT Advertising over Mass Streaming Services

Latest Research Demonstrates Significant Uplift in Effectiveness of Advertising on Premium OTT Advertising over Mass Streaming Services

Charmaine kwanLouis boswellAsia pacificAsia video industry associationIndex exchangeCoalition against piracyTrade deskAsia video industry

Research: Premium OTT advertising outscores mass streaming

The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising in premium OTT and mass streaming

Louis boswellIndex exchangeAsia video industry associationTrade desk

Latest Research Demonstrates Significant Uplift in Effectiveness of Advertising on Premium OTT Advertising over Mass Streaming Services

Latest Research Demonstrates Significant Uplift in Effectiveness of Advertising on Premium OTT Advertising over Mass Streaming Services
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Charmaine kwanAsia pacificLouis boswellIndex exchangeAsia video industry associationCoalition against piracyTrade deskAsia video industry

acnnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from acnnewswire.com Daily Mail and Mail on Sunday newspapers.

Asia pacificLouis boswellCharmaine kwanCoalition against piracyMass streaming servicesIndex exchangeAsia video industry associationResearch demonstrates significant upliftMass streamingTrade deskAsia video industry

Premium OTT platforms outshine mass-market services in ad recall: Study

The study revealed a 10% increase in product recall and a 12% rise in brand recall for advertisements displayed on premium OTT platforms compared to mass streaming environments.

Louis boswell

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