DuckDuckGo has announced an add-on to the Chrome browser that blocks Google s new scheme to provide marketers with information for targeting advertising at Internet users.
The scheme called FLoC Federated Learning of Cohorts is being tested in Chrome, in some cases without the knowledge of the browser s users.
Apr 20, 2021 4:00 AM PT
DuckDuckGo has announced an add-on to the Chrome browser that blocks Google s new scheme to provide marketers with information for targeting advertising at Internet users.
The scheme called FLoC Federated Learning of Cohorts is being tested in Chrome, in some cases without the knowledge of the browser s users. If you re a Google Chrome user, you might be surprised to learn that you could have been entered automatically into Google s new tracking method called Federated Learning of Cohorts (FLoC), DuckDuckGo explained in a post on its website. It groups you based on your interests and demographics, derived from your browsing history, to enable creepy advertising and other content targeting without third-party cookies, it continued.
Apr 20, 2021 4:00 AM PT
DuckDuckGo has announced an add-on to the Chrome browser that blocks Google s new scheme to provide marketers with information for targeting advertising at Internet users.
The scheme called FLoC Federated Learning of Cohorts is being tested in Chrome, in some cases without the knowledge of the browser s users. If you re a Google Chrome user, you might be surprised to learn that you could have been entered automatically into Google s new tracking method called Federated Learning of Cohorts (FLoC), DuckDuckGo explained in a post on its website. It groups you based on your interests and demographics, derived from your browsing history, to enable creepy advertising and other content targeting without third-party cookies, it continued.
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//]]>// >By John P. Mello Jr.
Apr 20, 2021 4:00 AM PT
DuckDuckGo has announced an add-on to the Chrome browser that blocks Google s new scheme to provide marketers with information for targeting advertising at Internet users.
The scheme called FLoC Federated Learning of Cohorts is being tested in Chrome, in some cases without the knowledge of the browser s users. If you re a Google Chrome user, you might be surprised to learn that you could have been entered automatically into Google s new tracking method called Federated Learning of Cohorts (FLoC), DuckDuckGo explained in a post on its website. It groups you based on your interests and demographics, derived from your browsing history, to enable creepy advertising and other content targeting without third-party cookies, it continued.
Why Ekioh s New Flow Browser Is a Break From The Old
PHOTO:
Adobe
It is just about unheard of in the current tech landscape to see a company building an entirely new web browser from scratch. There are exceptions, one of which is a UK-based company called Ekioh, which is building a web browser called Flow. What is even more interesting is that it was built on Googleâs Chromium of Appleâs WebKit.
Going With the Flow
Ekioh is not a new company. It was created in 2006 by Piers Wombwell, who has now over 25 yearsâ experience in the software industry. A lot of that experience has been in embedded software design and implementation, mostly in the field of user interface engines on TV. Its previous work also included CPU simulators (Firepath) and porting the Java VM to the Oracle Network Computer.