What Is Fashion Getting Out of Gaming?
Women s Wear Daily (WWD) 3 hrs ago Evan Clark
The game is on in fashion and while the styles are pixelated, the money’s for real or could be.
Fashion brands have been leaning more than ever into the booming world of video games, including with some early IRL connections outfitting gaming teams in stylish hoodies and recruiting players for the front row.
More from WWD
But those are just the kind of workaday marketing connections fashion is so good at and very much rooted in the traditions of the current industry.
The real action is on the other side of the digital divide, where brands can count on-screen time in games as advertising or, enticingly, create a look once and sell it many times over without ever thinking of inventory.