Over the years, Lou and Linda Van de Vorst have put themselves in the public eye to raise awareness around impaired driving and the tragedy it can cause.
In this SGI campaign, the focus is on the people that could be affected by an impaired driver this not only includes the victims and their friends and families, but impaired driver s families, friends and colleagues.
WATCH | New SGI impaired driving ad campign asks: Could you live with yourself? :
New SGI impaired driving ad campaign
CBC News Saskatoon2 months ago
1:01Could you live with yourself?1:01
In the video, a man in a bar imagines how the decision he was about to make to drive impaired could impact everyone around him in an instant.
REGINA If you drove impaired and killed someone, could you live with yourself? That’s the question SGI is asking viewers in their latest impaired driving campaign. The goal of the ads is to make people think twice about the consequences of driving impaired and what that may cause in the future. The campaign includes Linda and Lou Van de Vorst who lost their son Jordan and his entire family because impaired driving. “I’m sure it affects the family of that person who killed our son and his family. I’m sure that they have to live with that and I think that s what this ad campaign highlights,” Lou Van de Vrost said.