in 1993, the american icon was on the road to failure. year he took over, ibm had $8 billion in losses. the year he left, ibm had $8 billion in profits. and it had become world class once again. lou gersner on skills he needed to affect that kind of turn around. pleasure to have you. glad to be here. you ve turned three companies around but you also worked at a management consulting firm. you were at rjr, american express, ibm the most famous turn around where you made an elephant dance as you described it. how do you get people to do what you want them to? well, i think you start off with i mean i start off with my definition of leadership which is leaders get people to do things they otherwise wouldn t do. and so leadership in my opinion