The challenging road ahead for Lotus
New boss Matt Windle s toughest task will be turning the car company s electric dreams into reality
The Lotus Evija costs £2m and is capable of 200mph
Credit: Jorge Ferrari
As the world’s richest man and one of the most famous people on the planet, Elon Musk can draw a crowd just by walking down the street.
But back in the mid-Noughties, the tycoon and his team from Tesla raised fewer eyebrows during visits to the headquarters of Norfolk-based sports car company Lotus in rural Hethel.
Tesla had recognised that Lotus produced the best-handling sports car on the road, according to the electric car company’s co-founder Martin Eberhard. It wanted to tap that expertise.