thinking but i definitely was thinking it was more of an experiment. you know, i had an idea to start a blog. actually, my sisters really pushed me especially my sister mona. she was like, you know, you need to be out there. you know so much about beauty. share it with the world. you re so passionate about it. and then, you know, one thing led to another, we started a beauty brand. and, no, never in my wildest dreams did i think we would be here ten years later. but i want to take you back to even before starting huda beauty, before becoming a make up artist even. so you were a child, you grew up in tennessee in the states, and your family had moved from iraq to the us. that s right. so, to a different cultural scene and to a place where not many people looked like you. yeah. what was life like? it was tough. i especially think at that time, i really struggled with my identity. i definitely struggled you know, i know it s we have a beauty brand now and we speak so
me her life story and, you know, she had been through some pretty tough things. and we were at a nars counter and i bought her a product and we put it on her. and, you know, i saw her transform right in front of me. you know, we were going up these escalators, we were somewhere in asia, and she took her hair down and shejust like. you know? you could see the transformation right in front of you. this woman, all of a sudden, just felt a little bit better about herself. doesn t matter that it was a lipstick or a blush that made her feel better but it was something that she put on that brought something within her out. that, for me, is what make up is to me. i realise there s a lot ofjudgement. people do see it on the outside, but it doesn t really matter. it s the personal thing that people experience that, for me, is the reason why i fell in love with make up. huda, you have a huge platform, obviously with millions of followers. how do you use your influence? do you feel an obligation t