Forrest Hoffmaster
West Coast independent grocers New Seasons Market and New Leaf Community Markets, operators within the Good Food Holdings family of brands, have revealed a strategic growth plan that includes a change in leadership and two new store leases.
Forrest Hoffmaster will step down from his leadership position as CEO for both banners in late March 2021. A comprehensive executive search is currently underway, with a successor expected to be named before Hoffmaster departs. Hoffmaster will continue to lead both organizations, along with the transition team to ensure a smooth transition.
“I am incredibly proud of what we have been able to accomplish together, navigating the pandemic and unprecedented disruption in our industry,” said Hoffmaster. “We have transformed our growth strategy and built stronger capabilities, while deepening our local commitment and leading with values for the long-term health of the organization. With our supportive partners at Good