TBS’ ‘HBCU Cash Out’ Contest Scores for Startup Pop’N Creative Variety 3 hrs ago
TBS wanted to find a way to reach more Black viewers with its lineup of scripted and unscripted comedies. To do so, the WarnerMedia cabler turned to a pair of former TBS marketing executives who launched their own creative shop last year in Atlanta last year.
Lori J. Hall and Jessica D. Lane Alexander, co-founders of Pop’N Creative, came up with a consumer activation tailor-made for the YouTube and TikTok era. TBS’ “HBCU Cash Out” contest offered recent graduates of Historically Black Colleges and Universities the chance to get creative with a 60-second video explaining how their college degree is helping them achieve their dreams.