Teads Announces Exclusive Partnership With Nexstar Digital to Deliver InRead Advertising Technology and Monetization Capabilities streetinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streetinsider.com Daily Mail and Mail on Sunday newspapers.
Nexstar Digital, the digital division of Nexstar Media, today appointed veteran marketing executive Dennis Cook as senior vice president of sales marketing. He will oversee the digital division’s go-to-market strategy and all revenue-driving ad sales marketing initiatives in support of the advertising sales business. Based in Los Angeles, Cook will assume his new duties immediately, […]
/PRNewswire/ The Local Media Consortium (LMC), a strategic alliance of local media companies, today announced that it has re-elected Chris Loretto, Media.
/PRNewswire/ The Local Media Consortium (LMC), a strategic alliance of local media companies, today announced that it has re-elected Chris Loretto, Media.
Pay Up
Microsoft is advocating that the US follow Australia’s lead and copy a proposal that would require tech companies to pay newspapers for using their content. It’s also suggested, unsurprisingly, that its very own Bing search engine could be a viable alternative to replace Google in the country. Google is far and away the dominant search engine in Australia. Google has threatened to yank its search engine from down under if the proposal is passed into law, claiming that it would set an “unmanageable precedent,” The Wall Street Journal reports. Facebook has also balked, warning that it would bar Australian users from sharing links to news articles on its platforms. Both Google and Facebook have said they are willing to invest in local publishers as one way to negotiate fair compensation. They also argue that publishers benefit by having links to their content appear in search results and on social media because it sends users directly to their sites. Google s chief legal