When entertainment marketers Lori Hall (Communication ‘02) and Jessica Lane (Medill ‘08) grew tired of not seeing women in leadership roles in advertising and marketing, they wanted to make a difference.
The pair wanted to take charge, working to increase the industry’s ability to showcase unique voices. In effect, they hoped to address concerns that multicultural representation is difficult to find.
“We were just so frustrated from not getting the quality of work and the amount of agencies out there that we felt should be there,” Hall said. “Black people are superheroes in ourselves… why are there not more (women-led) multicultural agencies?”