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Inside the biggest health agency you’ve probably never heard of Compared to their industry peers, healthcare agencies often find themselves far from the spotlight. The last year has changed that. And as pharmaceutical advertisers find themselves responsible for rekindling optimism worldwide, the role of their agencies has been put under the microscope. Can the sector take advantage of the spotlight?
Public health comms, pharmaceutical advertising and medical branding have never had such a rapt audience – or such intense scrutiny – as they have had during the pandemic.
At Canadian agency Klick Health, chief executive officer Lori Grant says its work ”couldn’t be more important” in the year of coronavirus. ”We’re very fortunate and very honored to be at the epicenter of helping many clients battle and get to the other side of Covid,” she says. The agency can claim to be the biggest independent agency in the health sector and competes wit