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How Modern Brides Are Changing the Bridal Fashion Industry

As more brides seek personalized shopping experiences and multiple distinctive designs, the bridal industry is shifting to accommodate them.

A new era of wedding dress shopping

Brides are no longer focused on selecting just one beautiful dress. As more pre-wedding parties are being added to the calendar of activities and weddings are increasingly spread across multiple days and venues, the modern bridal wardrobe now consists of a collection of outfits.

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