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Campaign launched to remodel Varsity Cinema in Des Moines
February 2, 2021 GMT
DES MOINES, Iowa (AP) A Des Moines group has launched a $3 million campaign to bring back and revamp the iconic Varsity Theatre near the Drake University campus in Des Moines.
The movie theater, known in its later years as Varsity Cinema, was a go-to venue known as an “art house” cinema that showed mostly independent and foreign films from the 1960s until its closure in 2018.
The Des Moines Film Society kicked off the campaign on Monday, seeking to transform the one-screen theater into a film center dedicated full-time to screening first-run, foreign and independent films, the Des Moines Register reported. It also would host themed programming and partner with local organizations for screenings and other events.